The booking journey itself: page design, intake forms, rescheduling, accessibility and mobile.
Booking abandonment is invisible by default: the people who leave halfway through do not appear in any report. Here is where they leave, how to instrument the funnel...
Most people book on a phone, standing up, with one thumb. This is what breaks on a small screen, which input types bring up the right keyboard, how to test properly...
An inaccessible booking form does not fail politely, it simply cannot be used. This is a practical guide to keyboard navigation, screen reader labelling, contrast, t...
The alternative to an easy reschedule is not attendance, it is silence. Making it simple for clients to move their own appointment gives you notice you would not oth...
There is a direct trade-off between the number of fields on your intake form and the number of bookings you complete. This is how to decide what must be asked at boo...
A booking page has one job: turn interest into a time on your calendar. Most pages that convert badly are not ugly, they are vague. Here is what to show, in what ord...
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