Family owned and GIA-certified, serving the East Valley since 1997.
Our story
Sunridge Fine Jewelers opened in 1997 when Thomas Avery, a GIA graduate gemologist, converted the front room of his Fountain Hills home into a small showroom. His philosophy was straightforward: sell only what you would give to your own family, price fairly, and do every repair yourself.
Twenty-eight years later, his daughter Elena -- also a GIA graduate gemologist -- leads the team from a full-service showroom and custom design studio. The philosophy has not changed. What started with a single display case now includes an in-house workshop, a 3D design suite, and a curated estate collection, but the handshake promise Thomas made on day one still holds.
What we stand for
Every gemologist on our team holds GIA credentials. We grade every stone honestly and explain our findings in plain language -- no upselling, no jargon.
We believe jewelry should be as individual as the person wearing it. Our master jeweler collaborates with every custom client from first sketch to final polish.
Three generations of the Avery family have served the East Valley. We are not a chain -- every client is treated like a neighbor, because most of them are.
Every repair and custom piece carries our written satisfaction guarantee. If something is not right, we make it right -- no questions asked.
Service area
Clients drive to us from across the Phoenix metro -- and we offer insured shipping for repairs and deliveries when an in-person visit is not convenient.